Brennan Industries, a global leader in hydraulic fittings, adapters, and related products, has embarked on a major multi-region website rebuild designed to unify its brand and deliver a stronger, more sophisticated online experience for distributors worldwide. Known for its precision engineering, deep product knowledge, and customer-first approach, Brennan continues to set the standard for innovation and service in the fluid power industry.
For decades, Brennan has been a trusted partner to distributors, including many within the IDCO network. The company’s strong relationships with IDCO members are built on shared values of quality, reliability, and long-term collaboration. With this latest initiative, Brennan is taking an important step toward strengthening those partnerships by simplifying and streamlining the way distributors interact with its products and services online.
The new Brennan website will be fully distributor-focused, designed with feedback from partners at the forefront. Distributors can look forward to tools that make daily business faster and easier, including smart filters for finding parts, richer product specifications and drawings, streamlined quote-to-order functionality, account-specific pricing and availability, and one-click reordering. A modernized dashboard will also allow users to track orders, download invoices, make payments, and manage team accounts securely.
“Our goal is simple: make Brennan the easiest partner to do business with online,” said Anna Del Zoppo of Brennan. “The new site will be simple and easy to use on the surface—but sophisticated under the hood.”
For IDCO members, this initiative underscores Brennan’s commitment to being more than a supplier—it reflects their role as a true partner invested in distributor success. By removing friction from the digital experience, Brennan ensures that IDCO members can spend less time navigating systems and more time serving their customers.
Brennan Industries’ ongoing investment in innovation—both in products and platforms—demonstrates why they remain one of IDCO’s top supplier partners. Their redesigned website will not only unify Brennan’s global digital presence but will also reinforce their reputation as an industry leader dedicated to supporting distributors at every step.