5 Benefits of eCommerce for Manufacturers

Guest contribution by Unilog

Manufacturers are shifting towards digital and direct selling, spurred by COVID-19 impacts. This move sees a decline in traditional distributor sales but a surge in direct-to-consumer, retail site, and third-party marketplace sales. Manufacturers are adopting robust e-commerce strategies enabled by product data management solutions to seize control of their brands and sales.

Direct selling through eCommerce offers benefits like reaching new customers, reducing costs, enhancing customer satisfaction, and creating new revenue streams. With the growing demand for eCommerce, manufacturers should prioritize developing a digital strategy, leveraging platforms like Unilog’s CX1 Platform to bolster their online presence and boost revenue.

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