IDCO 1st is our promise to provide support to the best suppliers in our industry – our members choose our suppliers first, and in return, our suppliers support our members first.
This dynamic inspired us to create IDCO Success Stories, highlighting instances of teamwork that frequently occur between our members and suppliers. This is the power of the IDCO network!
Longtime IDCO member TIPCO Technologies has done business with Flexfab for many years and has always found them to be genuinely enthusiastic about their opportunities with the IDCO channel. An Endorsed IDCO 1st Supplier founded in 1961, Flexfab has grown from a fledgling company into a global manufacturer of silicone hoses, tubing, and ducting, and currently employs more than 1,000 workers in the industry.
“Flexfab silicone products are typically found at unique and targeted markets that can lend to other complementary products we offer,” said Rob Lyons, TIPCO President.
TIPCO Technologies utilizes direct mail pieces to drive business to their Hose Centers. After fellow IDCO member Jim Donlin of Amazon Hose and Rubber mentioned to Rob that their Hose Centers had sold 90-degree and 45-degree elbows as part of their offering, Rob decided TIPCO would add the product, too.
They needed a way to communicate the message with customers, which led Flexfab and TIPCO Marketing to launch a focused message to a targeted customer base via the mail piece featured above. The results have been tremendous. The mail piece resonated with consumers and the marketing campaign was a HUGE success; TIPCO had to triple its inventory levels at many of their Hose Centers to keep up with demand!
This is just one of the many relationships built over the years between IDCO members and suppliers, but it’s a great example of how independent distributors can utilize IDCO and the endorsed IDCO brands to drive growth together. TIPCO plans to invite team members from Flexfab to its next annual sales meeting so they can enhance the partnership through education.
Do YOU have an inspiring story to tell about a relationship with a fellow IDCO member or supplier? Let us know! We’d love to feature you in our next IDCO Success Story!